Hey it’s Jackie here from get online get known and it’s so awesome to connect with you guys.
I’ve actually been I have moved the time of my live stream on Thursdays of my master class to now which is you know it’s about half past.
My plan is actually to be going live about half past one in Harare which is about half past noon in London and Nigeria and about half about what half past two in Nairobi so I hope that will work I’m streaming the backing suite of all places hey it’s pretty early today I want to talk to you guys about the three myths that you know people believe about online business and I was actually this came up because I was talking to or just to let you know I’m actually sitting in my foyer.
I used to stream from outside but the weather whoo you guys it is super hot here I’m so sorry I don’t mean to complain for those who are in Europe and everything.
I know that I was speaking to someone yesterday who’s located in Germany you know it’s really cold so let me just say I thank God for the good weather but I just not gonna sit outside right now I’m good in my nice cool foyer so that’s what I decided to do to stream from indoors great so I wanted to let you guys know this is already talked about three myths that have to do and you know as you check in please type in hello say hey give me a give me some love say who’s watching so I can give you a shout-out okay.
I always love to like interact and put our some questions below I’m gonna talk about three myths that people believe about online business okay we have so many things that we believe about online business but I want to actually break those myths right now okay like we there’s so many things that we’ve been told I you know online business it’s sleazy online business the things we’ve heard about online business of those people who are scamming guys scamming people millions of dollars or you know thousands for that matter but it’s not scummy if you’re in offline business you are a business person and guess what you can also put your business online you know this is the thing.
I was actually talking to a client the other day that was exactly yesterday Esther no it wasn’t goodness Wow am I not remembering anyway I was talking someone dare to about back at one of my clients and I was actually trying to help them figure out how to you know map a funnel for their particular product and if you know she told me hey you know I figure that because I’m more in on the offline business which means I’m more talking to people one-on-one directly and that kind of thing.
I want to put the online part of it on hold until I figure out the until I figure out the online part which is a myth you guys how do you say you literally cannot say that online business and offline business are two different things it’s it doesn’t work like that it literally does not work like that business is business is business okay what are you an online business or offline business you are in business and what makes it a business the minute that you exchanging your services or your product for money okay that’s what makes it our business.
I’m trying to see if I have good lighting here by the way let me check if I have good lighting I’m just trying to reposition this I’ve got something at the back where just to make sure that the lighting is a little bit better because I’m seeing that there’s a bit of yeah okay so hopefully that’ll do but you guys are just gonna be seeing my face can’t be perfect people I try so this is the thing.
I wanted to take you guys through a few tips about how to but a few myths out it actually mean best of you made three needs to be exact do you know about online business versus offline business and this is it number one that online business is super technical and that it needs special skills from offline business this is not true.
Online business can be as low tech as you want it to be in fact you know what let me just say this we need to just take this to online and offline do away with those definitions or those you know classifications and instead make it remote versus in person that’s all you need to know if you think it you think about how you’re gonna do your business how you’re gonna separate your business.
Don’t think of all my versus offline think of remote versus in person and I think this is a really powerful way to make the division you know why because remote means that you can do it from where you are you know remote and hails each I can just say hey leave me a comment let me know if you have any questions about this um if you do remote it means that you can actually deliver yep you know you can deliver your services or your product remotely without being there physically with the person right you are physically away from them you’re providing a service you’re providing your whatever product it is maybe you’re delivering it so that’s remote.
Remote is where you don’t have to be physically be physically with the person there and I work remotely of what remote before over now it’s heading to let me see since about and hold on hold on since I’ve actually worked remotely which means that I’m interviewed remotely for a project or consultancy or whatever I actually get a you know hi remotely.
I never even see my bosses or my colleagues or anything and then I am also actually carry out the work remotely from my computer literally this is this is what remote works means and it’s the same for a lot of entrepreneurs online.
My work what I call it on and off like it’s actually remote like I get on a call with a client and we talk I do have a few in person clients which are really the exception you know but most mothering plants we get on the phone and we talk through the issues and I help them remotely right so it’s completely remote no need for in-person interaction and I am actually planning to do annual you know in-person gatherings where we talk through stuff together but you know this is this is exactly what remote is.
Then the other the opposite of that is in-person you know and I have had a cloud who preferred to have in-person interaction rather than the remote one right so the in-person means of course you’re physically present you’re providing your service or your or your product or whatever it is you provide that you sell you’re providing it in in person and a good example of such businesses are for example the businesses that have to do with you know either personal care you know you’re thinking salon or massage you thinking you know childcare obviously or you know I mean home cleaning I guess is one of those there’s a lot of businesses obviously you know a car mechanic could do it we would have to do that in person you know they set up the thing you’d set up the whole thing the business remotely but then you would have to eventually come in person to deliver your service right so that’s in person so I think these are really two important things to very differentiations we need to remember that we’re talking about in person and we’re talking about remote we’re not talking about online versus offline why because in this day and age if you’re not online then you are you’re basically missing out.
This is the thing you’re basically missing out you’re what online is what online business or online marketing or digital marketing right now provides you an opportunity is just the opportunity to market to reach more people and that’s why maybe sometimes we talk of online business and you talk about line but really we should just be talk about how are we everybody has to be online, everybody has to provide you know how to has to kind of market themselves you know really it remotely online whether it’s on Facebook or whatever using what other kinds of advertising it could actually even be that I mean online nowadays a lot of people are advertising through whatsapp and guess what what’s up is an online platform.
Actually you are online when you’re texting on whatsapp so this is something that we need to remember just forget the whole thing of online offline just think of in person versus remote and this will help you then know how to structure your marketing, how to structure everything because of course the truth of the matter is when you do something remotely then you are more available to provide this access to your more available I said to you to do it independent of time and space when you provide services remotely.
Like I can be working and I’m in therapy or I’m in Harare oh I mean Germany or wherever I am, I can work from completely anywhere and there’s a very important distinction because of course I was a had discussions with you know people wanted to work with me in the past and one particular lady actually wanted to move her business from being % in-person to be remote or online.
In that case okay so I’m using online in the sense of should no longer be coaching people or training people in person but should be doing it using online technologies and by the way even if you use a phone call a phone you’re doing it remotely right so that’s why I want to use the term remote more than online here okay so that’s the myth number one the myth number one is that online business is super technical and then you need special skills or from offline business.
It’s absolutely not true. Online business is simple like the least high-tech way of doing online business so to speak is you know jumping on whatsapp texting people I’m offering this service and then when they say yes you clear them and on whatsapp or phone and guess what you have actually provided an online and online service or a remote service you actually you know these people have actually gotten value through what you’ve provided.
Okay so they’ll just that’s one way now the second myth that I want to tell you guys is that people think that the process of getting clients is different you know in order of offline or let’s say in person you know businesses versus online or remote businesses but the process of getting clamps is different Imma tell you.
It is the same okay and by the way if you actually, if you’re streaming if you’re watching on my page you’re gonna see that and I want to actually want to share the screen the process let me see I want to make sure that is it today entire screen.
I’m just sharing touchscreen yeah that’s perfect yeah and now you guys are gonna see my notes well that’s all good I wanted to share the screen to show you guys that no it is not true the process of getting clients it’s the same and here’s how it starts off.
You know it starts off from people who maybe, they learn about you right and by the way before they even learn about you is that they’ve probably been having an inkling of either a problem that they have or a need that they need solved but you know they just they learn about you probably you reach them because they’ve expressed interest in this particular need or whatever but they’re still they’re caught unaware and this is something that I learnt from Todd Brown who’s an awesome marketer but he talks about the marketing funnel you know and you go from just imagine ah if you’re not I mean.
If you’re streaming, if you’re on my Facebook page you can see this you know, pyramid shape right but for you who’s on the group then the pyramid shape imagine a pyramid shaped like this and at the bottom of the people the most people who are unaware about you right?
Okay so if you’ve never heard about you right now the next stage of people above that as you go up the pyramid and there is less people other people were problem aware okay so they know that they actually need a solution.
Maybe they’re trying to start their business and so they found here’s business starting helped right okay so these are the people who are now problem aware they know that they have a problem and then the next stage after that are people who become their solution aware they suddenly know hey by the way there’s actually a solution and by the way they might even see uh-huh that you provide the solution that they are looking for example but they’re not.
They thought about you, they’re kind of following you there thinking oh yeah you probably provide the solution but they’re not so sure still agency right then the next level about is that now their product aware they aware that you have a product or service that provides a solution to the problem that they have.
Then are the very apex is this almost aware who eventually become your clients okay these are the people that you know you’re actually giving them a very specific offer that is giving them you know really the solution to the problem I have so you think if we go through a funnel from they don’t know completely do not know and the people who they completely absolutely know what the problem is and they know the solution that you have and they know the product that provides our solution okay so I’m just I’m gonna stop screen sharing now.
Yeah and that’s what the process is like when it comes to being able to provide the solution to people it’s a similar you online offline.
I mean think of a salon and I actually met with a salon owner the other day and she was talking about how she’d like to of course you know get P to know about her business and she’d like people to be able to you know work with her in that maybe natural hair could be natural hair, could be Caucasian hair or whatever.
So she’s of course taking people through that process of okay of course they know that I have a problem they need a hair fixed you know do they know that she has the solution do they know that she has a product my suits them so everybody has to go through that funnel to the point where AHA they’re most aware this actually come paid you for the product in another way I like to actually look at it for me what I would say is you do to get people through this thing number one the first step is they learn about you right the second step is they realize that they have a problem.
Okay so that’s now the problem watch number three is that they realize that you or someone else can solve their problem right so this is your ticket and through the steps now so the next step is number four word feel like they actually want you to solve their problem unless you have a person hurry or you know and that’s a booster and then the last step is that they pay you to solve their problem.
So this is really all it is this is what a funnel is in a nutshell and we don’t even have to go back and forth and it is just this simple and plain whether you’re a remote or offline or you know whether your remote or online or whether you are in person or offline okay.
So that’s it. Now the next myth number three by the way is that the people need to see you physically or hire you in order for them to get results this in order for them then you hire you like they need to see you physically in order to hire you or they need to actually see you physically in order for you to get the results this is another huge myth you guys it is not true absolutely not.
It doesn’t happen like that. People don’t need to see you physically I mean fine it’s great to have video and it’s true that your video is actually how do you call it.
It’s a surrogate for being face to face you know it’s just as effective and in fact even more so because you’re able to reach many more people because if I were to see people physical that means I have to bring people into a thousands of people to get the same effect as to bring thousands of people into an auditorium and then they’ll see me physically and they you know I still would not human being like talk to them one-on-one right mm-hmm.
You want to talk to them one-on-one then it means that actually I’m not able to reach as many people in the same time however, with a video I do this video and I decide ok I’ll boost it for like a dollar two or chaga on Facebook and you can reach thousands just by that little act and so I get so many more people get to see and hear from me get to learn that hey start thinking that I can solve like I can actually help them solve their problem and then they get to hire me you know so it does help don’t get me wrong it does help to be able to see people physically when you’re trying to work out like something a process like you know when you’re trying to go through the hiring process.
It does help to see people physically however it’s not critical you guys it’s absolutely not critical it’s something that you can you can work around because that’s why we do webinars that’s right delivery knows of how people not know me from Adam one day in the next day on the phone with me saying I’d like to sign up for your program because I’m taking them to a webinar taking them through a call I’ve given them some serious value some serious answers then they’re like I want more you know so this webinars are amazing for that.
Then of course there’s also video recordings or you know you get on a video call with someone that also has a similar effect where you know you’re face to face you can either use it like for sales or marketing which is in the case of a webinar or you know you or even a voice call a video call or you can also use it for the what you call it product or service delivery in the case where you know you’re talking to a client face-to-face or you’re gonna climb sorry video to video let me say you know it does a client buy a video call you know so it’s totally doable guys it’s not something that is completely completely impossible.
I just want to encourage you guys that yes you can absolutely have an online business and still have I mean you can actually have an offline business but use online technologies to really get a lot of that stuff off of you know having to do things one to one where you can move in all remote okay so the takeaway really is that look you don’t need.
Those three things we covered today with that number one it’s a myth that online business is super technical and that need special skills.
That’s a total myth okay it’s business is business right you exchanging value for money okay and then number two the myth is that the process of getting clients is different and it’s completely the same it’s completely the same yeah.
I can tell you that if a dentist wants to get clients today through Facebook advertising they will get that clients and the same if a lot of us wants to get clients they will get their clients obviously you know the attraction might be a deal they come in maybe a different kind of attraction but guess what? They will use a very similar process okay.
Then number three, the third myth is that people need to see you physically to hire you or in order for you to get them results okay.
Not true! You can meet clients in person you can meet clowns remotely think about it every time that you’re doing work in fact they’re that just today this morning I was on the phone to my content and I’m telling him well you know this is what I need and he’s not he’s not physically in the same space with me but he can actually work we can work effectively and he’s providing his services remotely so as long as you know number one.
If you know it you actually can provide services remotely obviously you can leverage a lot of the online tools in order to get the feed but get the in order to get a lot of the results that you know you might not be able to get people face to face especially when it comes to the economies of scale scaling being able to reach more people being offline.
Being actually remote or online gives you a lot a lot of benefits okay so that’s the thing that you really need to remember okay so um it was super awesome to hang out you guys please type in the comments below if you have any questions and I’ll you know get back to you always try and follow those and just tell me now, tell how many moments you’ve experienced and if you love this video go ahead and click share and share it with people who you think or Todd people who you think might really love to watch it and we’ll see you in the next one no do check back next Wednesday, next Thursday actually next Thursday.
I’m gonna move the time of our live master to evening at eight-thirty Harare time : Lagos time or London time and : Kenyan time because we’ll be talking about productivity and you guys you don’t miss this it’s gonna be amazing and awesome okay so talk soon and if you’d like more help as well with your particular process of getting people into your business do make sure to schedule a -minute call with me.
Let’s get on our on a nerve a big breakthrough session and um I’m gonna get help you start to see results real quick with getting visible okay so it was great to hang out guys and she’s gonna end the line and I’ll catch you next time