I’ll admit, I’ve outgrown a lot of my friends (and if you are reading this, no it’s not you. Or maybe it is).
I listened to a video the other day that talked about when you are hanging out with a group of 5 millionaires, you will be the 6th.
And I want to hang out with a group of millionaires because I have every intention of being one. You know, it’s one of those New Year’s resolutions I made right up next to “Rule the world”. So I am doing everything that I can to get those people into my circles, or get myself into their circles.
And I am willing to make the investment. I may not have shared this before but I have my eye on a mastermind called the Millionaire Alliance that is run by Russ Ruffino’s Clients on Demand that get its members up to 1 million dollars in annual revenue. Mark my words I will be there for their next mastermind retreat in August 2018.
And it’s not cheap. It will cost me multiple five figures, in dollars. And that’s the price I am willing to pay. It was actually my birthday wish this year and my wonderful husband is 100% behind me for it.
And it got me to thinking. I have done a lot of courses these past 2 years since I started my online entrepreneurship journey.
Some of them were free, some of them were paid. A lot of them took time and effort. Very few of them actually got me results. And to be honest, it was not entirely the programs faults’. Sure, they were using outdated strategies that don’t really scale and that I couldn’t really use as a complete nobody coming onto the scene. But the other reason I failed miserably at most of them was, I put in the work pretty half-heartedly.
But the programs that REALLY redeemed themselves had one common denominator, accountability! And that made the difference between whether I put in the work, or just did it “meh”.
And when I found one that ACTUALLY got people results, provided accountability and gave a nobody like me a stepping stone to the big leagues, I was like, where do I sign up!
But it has meant letting go of the things, the activities, the people that are not helping me or getting me closer to my goal.
For the first time in AGES, I am finally exercising consistently, working on purpose, avoiding distractions, (I am writing thing during a 45-minutes uninterrupted DEEP WORK session, did I even know what that meant this time last year?). I am building a team I LOVE, that inspires me every day. I am motivating people around me and knowing that it’s because of ME, and not bashfully redirecting the attention. You need to understand my back story as one where I’ve never felt like I really DESERVE the limelight. And now I am at a place where it doesn’t matter anymore whether I feel like I deserve it or not. And now I do feel it, because I finally GET that it’s not about me. It’s ALL about the ones that I am here on earth to serve and to inspire.
It’s because of the work that I have put into myself that I am finally able and willing to accept that, yes, I CAN, I DO and I WILL motivate those who are seeking them same goal in their lives.
But that has not come cheap. And I am guarding it fearlessly.
The other day I told my husband, ‘I think I may not have been invited to a birthday party by some unnamed friend’. Because everyone I knew seemed to be going to this “thing” that they wouldn’t say was by who.
And before, that would have broken my heart, put me in a slump for days (okay maybe hours, tops, I’m not that touchy feely) and really had me going around like “Woe is me”.
And then, in the moment that I said it, I realised, ‘Hold up. WHY am I unhappy about this?” Because this “friend” may just have done me a favour by being one less person that I needed to drop off on the way to my dreams.
I’m done needing everyone to like me. I’m done needing everyone to approve of what I do. I’m done needing to be the most popular gal in school (coz you know if you weren’t you always fantasized about being that person, be honest).
I’m instead aiming for the feeling of “sweet, delicious, wild” success that is coming my way. And when it hits, that’s when I will know the TRUE friends.
I hope that will inspire you to stop making excuses for your success, your drive, your grit, your determination.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” – Marianne Williamson
Let’s Talk ———>>http://jacquelinetsuma.com/callme
That’s a question I’ve been asking myself a lot this past week.
2 things happened that triggered this: I learnt of the passing of an acquaintance. And a dear friend hit rock bottom.
One is pretty final as far as rock bottom goes. There’s no returning from the great beyond. The other is not.
What I wondered, could either have been prevented? I kept asking myself one question. If this time last year someone had told the person that had passed that in 1 year’s time they would have a stroke and die, would they have lived differently?
Would they have enjoyed life more, yet reined in the elements of that enjoyment that shortened their life?
Would they have jumped out of bed at 6 in the morning to go for that run knowing each mile ran would extend their life by an extra day?
Would they have put down that doughnut because, will, life.
Would they have gone for more check-ups and listened to their doctor more? Would they have lived with the intention to grow old and be able to kiss the cheeks of their grandkids on this earth?
I’d like to think so. Because it sure motivated me to jump out of bed at 6 am this morning to exercise. AND to daydream of kissing my grandkids on their cheeks. And to enjoy life and time with my family more.
We are all on a clock, but we have the grace to be alive RIGHT NOW. And right now is what we need to make the most of.
Because, if we don’t, we either hit a rock bottom with finality, or we hit an interim one, that may feel just like death in it’s bite.
I’m talking about the rock bottom where you lose your will to do it anymore. Where everything you’ve ever worked for comes crumbling down, and you are left with the ashes of your life surrounding you. Left wondering how it came to this, wondering where you went wrong.
The truth is, you can probably pin-point EXACTLY where it went wrong. That time when you chose to turn over on your bed, rather than get up and go hustle.
Or that time when you had a deadline, and you decided to ignore it, because you were at a party last night. (Or because what you were working on was not as perfect as you needed it to be). And so you got passed up for that job, that promotion, or that opportunity.
Or that time when you ignored the most important thing, and focused on the mundane, because it was easy, it was mindless, it was fun for a fleeting moment.
And now, you are reaping what you have sown. It’s time to account for your sins of omission or of commission. With time as your jury and your actions as your judge.
And try as you might, you can’t pass the buck on this one. You KNOW that this didn’t sneak up on you. This was years in the making. Like that time I got a second class honours lower division in my university degree, when I really should have got a first class honours. I knew I had sold myself out, I had fallen short of my capability. I knew that if I had worked harder, I would have waltzed into Yale, or Harvard for my post grad, with a fully paid up scholarship. I knew that I had no one to blame but myself.
Thankfully, it was not rock bottom, and I rebounded from it easy enough. I just broke my back for the next 10+ years to prove that I was worth my mettle, to me as much as to everyone else around me.
See the power of rock-bottom is that once you hit it, there is nowhere else to go but up. That is if you hit the one of the non-permanent variety, also know as six-feet-under.
Since you are reading this, you still have time. Time to prepare yourself to NOT hit rock bottom. Time to work till you drop, to move ahead so fast you leave others around you out of breath.
Time to fill your mind with only thoughts of the hope of where you are going, while being grateful for where you are. And leaving behind the regret of where you could have been.
So what WILL be your rock bottom? What will be your final straw?
As for me, right now, I’m thanking God for life every morning, and praying for peace every night, doing life hard so that I will be spent when my days are done. And before then, making sure the world knows that I am on this earth!
And if you are yearning to never have to hit rock bottom, or you did and you want a way out in regards to your investments.
If you finally want to change the way you have always reacted to the way things have always been done, if you want to do things differently, if this resonates with you in your real estate journey then you owe it yourself to reach out to us and get access to tried and true strategies, expert help and trusted networks at long last. More on how to do that below.
I work with African professionals in the Diaspora to help them maximize their real estate investments, by providing the best strategies for getting financing, managing and monetizing their properties back home. My team and I do this by providing them access trusted networks of the right people and the right strategies so they can finally get moving on owning their first, second or third home or be on their way to getting 6-figure returns from the home they already own. Watch our free masterclass to learn the the 5 Steps Our Clients Use to Earn Six-Figure Rents From Their Homes in Africa (while living abroad and doing it 100% virtually.)
Let’s Talk ———>> http://jacquelinetsuma.com/callme
Do we listen?
I mean, do we REALLY listen?
I was talking with my team today and sharing how, for almost 2 months, I carried out almost 100 strategy calls with people that were reaching out to me and connecting with me through my sales funnel. And I did the calls using the WRONG structure!
See, I had signed up for some sales coaching to get my business off the ground. And this coaching was AMAZING! People in the program were consistently hitting 5 figures and more monthly. So I knew it would be a no-brainer to go to the same place. And so I jumped right in. Worked harder than I have ever worked in my life, took calls early in the morning and late in the night just so that I could spend time with my family while on holiday but still get through my volume.
The only problem was, I was NOT using the right sales structure. I THOUGHT I was. I thought I had internalised it, taken it to heart, listened to each training almost 5 times and implemented it.
But my mind had played a trick on me. See a previous program I had done ALSO taught sales call structure and syntax. And it gave me a script. And I have even used this previous script a number of times and signed up some paying clients.
So, like water that flows along a well-worn track, my mind flowed along this familiar sales structure, and effectively sieved everything I was learning in the new system through this old system.
What emerged was NOT pretty, not correct and really, highly ineffective.
But I just kept working harder and harder, blissfully unaware about the faux pas I was making. That was costing me thousands by the way in lost sales… urgh!
The turning point came when it dawned on me just how wrong I was. And no, it didn’t come unbidden, no folks, no “light bulb” moment here while I lay on my bed
It took my coach 10 seconds of hearing me explain what I was doing, to pick out where I was going wrong. And another 10 seconds to let me know HOW I should be doing it instead.
20 Seconds total!!
That’s the power of coaching and mentorship.
Because our minds play tricks on us, also called the art of survival, and conveniently sieves out what it thinks we don’t need to survive. It will revert to old ways and we will never know it. It will avoid change in favor of being comfortable and “getting by.”
And thousands of dollars in losses later, we realize it. And we are often too late.
That is unless, we have a coach.
Even the greatest athletes have coaches. Especially the greatest performers have coaches. CERTAINLY the most wealthy billionaires have coaches.
If you want to be all or ANY of these things, why don’t you have a coach?
What it boils down to is, how badly do you want what you want?
If you want it badly enough, you WILL seek the mentorship that you need for it.
I always wondered how people found mentors to get them where they’d like to get to? I would hear people in online business go like, “When I spoke to my mentor….” Like, I wouldn’t mind having a millionaire mentor to get me where I want to go, so HOW and WHERE can I get one?
Because unlike most people that think they can go it alone, I know that I’m not special. If Serena Williams needs a coach to get her to the top of the world, I sure as heck need one!
The bad news is, it’s probably going to cost you. Time to network and connect with the right one. Money to procure their mentorship.
The good news is, you will make it back as fast as you spent it.
The OTHER good news is, look no further, you’ve found one right here.
The bad news is, you need to get over yourself first and JUST DO IT! It’s costing you your future.
Lets talk —->> http://jacquelinetsuma.com/5steps
I’m blown away by how simple yet profound this principle is.
It’s what makes a father, who may be a gangstar, a drunkard, even a murderer, become as meek and mild as a kitten when in the presence of his 5 year old daughter.
It‘s what makes the naughtiest boy in school, suddenly become an obedient and well-mannered little gentleman when he meets that ONE teacher that practises this principle, and unlocks the chivalry in him.
It’s what ensures that public transport passengers in most any country in Europe always buy a ticket when they ride, even if no one is there to check on them (save for the occasional spot check).
It’s what made me, just this evening, switch from thinking “Should I work with this person?” to thinking, “Wow, I HAVE to work with this person, I don’t care what it takes!”.
See, recently I was sourcing an interior designer to work with my clients that are looking to get their properties furnished. And I’d reached out to one that came highly recommended by an architect I respect and who had done work with them in large apartment hotel projects.
So we spoke and the interior designer agreed to send through the budget of what it would cost to furnish a 2-bedroomed apartment. They researched and did the groundwork and developed a spreadsheet of what is on the market.
This spreadsheet really constituted their intellectual capital, the convenience that myself and all my clients as potential clients are paying them to provide. So it’s only natural that they would want to guard it with all their might.
So when they mentioned that they could not share the spreadsheet but would need payment first it made sense to me, i wasn’t about to argue with that.
Then they did something that blew me away.
They told me “Let me in full trust that you will not share out my document, also share with you the spreadsheet, then will you be able to see what it was all about.” And even better they continued, “I will send it in the format that you can edit and eliminate as I might have included things not needed in the apartments. Kindly just do not share my hard work with anyone”.
And suddenly, right then and there, I decided to work with them. And in fact started calculating how soon I could pay them. If you had compared my thoughts just seconds before to my thoughts in the moment they told me this, they were like night and day.
Suddenly, when they put their trust in me, I rose to the occasion. I WAS that person that was worthy of trust. I was not about to let her down because now I saw myself through her eyes. Just like that drunken father will put on his best suit and go for his daughter’s ballet’s recital because he cannot bear the thought of letting her down, of violating her trust.
By that one act, she helped me to transcend the pettiness of doubt, disbelief, ingratitude, greed and selfishness and reach a place where only the purest of intentions live. An that is where I wanted to stay.
But sadly, come morning this fleeting moment may all be gone, when the bright glare of reality, and the sharp odor of the struggle for survival hits my nostrils, and the dream becomes a distant memory.
Why should it? Why must we resort to the very same tactics that bring out the worst in us and those around us? The mistrust, the greed, the I-need-to-get-me-some nature of self-absorbed pursuit?
I have decided that I shall intentionally move away from that. From using any potential commissions I could get from my partners to reduce the cost of what my clients would pay. To paying for things that I had never promised to pay for when my clients signed up, just because it FEELS right, it’s what would serve them best and ultimately, it’s what will make me stand up tall and proud as I speak about the transformation that I facilitate for them through my program.
I AM going to be different. That’s the only thing that I have control over. The minute that my clients have put their trust in me, I AM rising to the occasion.
Now don’t get me wrong, I am just as human as the next person, but I have always prided myself in my integrity. And just like we learn that integrity is what one does when others are not looking, I’ve also learned, what I do in those moments will come back to either haunt me, or bless me.
It will help me when my team and I are speaking to a potential client on the phone and telling them that we offer the BEST of what their exists on the market.
It will help me when we tell them, “You will not find these rates anywhere else”. Because nowhere else do people forego their commission to take their client’s costs down.
Most of all it will help me when I tell my clients, “We only work with the best”. Because only the best, the ones that have their clients goals at heart, will even consider taking a pay cut just so that they can deliver to the maximum.
So I’m going to do my part. And I’m going to change the environment one person at a time.
Maybe it just needs to start with one person choosing to trust on one day. Maybe that person is you. May that day is today.
We’d love to hear from you
Ignore These 3 Things And Your Business Doesn’t Stand A Chance
Give them their due, and you’ll be singing all the way to the bank
A few days ago I had a very enlightening Business Breakthrough session with a young entrepreneur. They’ve been in business for 5 years but have not been seeing the growth that they wanted to see. And the main thing they knew they should have been doing more of, without a doubt, was marketing.
It reminded me of my family’s recent Easter trip away. We decided with only 3 days to go that we needed a break from the grind (I don’t recommend this to anyone, last minute holidays are not as sexy as they sound). We bought the tickets and booked the place to stay only 48 hours to our departure, it was like a scene from the Fast and the Furious! Now, usually when booking a vacation place I’ll window shop like mad before I settle on one. We’re talking Booking.com, TripAdvisor, Airbnb and Expedia — which is my absolute favorite for flights, but thats another story. The thing was, this time for some reason I made a bee-line to Airbnb and booked on there. Later on, once we arrived at our holiday destination, I could not stop kicking myself. See, I went back on Booking.com and found many other places that would have been a great fit for our family and at a much better price point. I had classic buyers remorse. But what puzzled me was just why I did not look at the other sites like I usually did.
We rent out our vacation home Upani in Diani on Airbnb. We actually get at least 50% of our bookings on Airbnb, so I am always on the site, in one form or another. Responding to enquiries, sending enquiries or checking out the competition (you know you do it too). So when I needed to rent a place for our family’s holiday, it was natural to go back to Airbnb, they were “top of mind”, as online marketing experts like to call it.
Never mind that their deals may not have been the best ones price wise. They were top of mind. And there-in lies the power of marketing.
You want to be top of mind for all your potential customers.
In fact there are three things you can’t ignore if you want your business to flourish. Whether it’s only just getting off the ground, or you are deciding if you will take a new path. These three things are your Mindset, your Message, and your Marketing.
And the greatest of these is marketing. The way in which you will share the other two with the world.
I credit Mike Kim for this particular lesson. He has the number one podcast in personal branding on iTunes. I recently attended an online bootcamp that he put together and it was phenomenal. You should totally check it out on his site if you get a chance, it’s amazing. In the bootcamp he outlines these 3 things as the main pillars of your success as an entrepreneur and I 100% agree with this since it represents most of what brought me success in business early on.
Marketing is the reason that Trump made it to the White House despite not being the most popular candidate. He was undeniably top of mind. It’s how you will let your customers know about your products. And get this — it even trumps price when rubber meets the road and your client needs your service like yesterday, pun very much intended! Plus do you doubt that the world listens when he tweets?
The number one way of being top of mind with your current and new prospects is social media.
In one month alone, I got 14.8K tweet impressions of my content on Twitter in Feb 2017.
I consistently see that the more I tweet, the more I’m seen, the more I remain top of mind. And thats money in the bank. In fact, tweeting is how I got my first coaching client. They were not yet on my mailing list, but they followed my tweets, liked what I had to say, reached out and hired me at our first meeting.
But what if you don’t have time OR ideas on what to tweet? There are really great tools available out there that help you 10x your results on social media with 1/10th of the effort. Some of my favorite ones that I use everyday are Buffer, IFTTT.com and Canva. Not a week goes by that I’m not fiddling in Buffer, creating recipes in IFTTT.com or creating graphics in Canva. What I love most about these programs is the ability to ‘set it and forget it’. You can decide on your content for the week, queue that content up, and then sit back as it drip’s out to your social media accounts.
Another product that I just started using last week is Missingletr. I got it through a great deal from Appsumo.com. It auto-generates a years worth of tweets and LinkedIn posts with images and auto-queues them for you. And did I mention it was automatic? Since your time is money, and getting in front of people means money, this will both save you and make you a ton this year.
It may not be available at the life-time offer I got it at by the time you read this but do head on over to Appsumo.com for other great deals that will super charge your marketing.
And do check back for my next post about the next of the 3 things that you can’t afford to ignore.
To your success.