The Highest Converting Long-Form Sales Page You've Ever Built

Tired of shelling out hundreds of $$$  just to get your business online?

  • ​Does the thought of how to get your business online have you pulling your hair out in frustration?
  • And did you know, the average cost for a website installation is $2000, I hear you thinking "That's a whole of of $$$ for someone that's just starting out". Yup, it is...
  • Plus how much of this web software do you really need to get started?
  • And by the way, those recurring monthly fees for website software really add up!

Hi, I'm Jackie. I help entrepreneurs put their businesses online so that they can start earning an income free of time and location, AND fulfill their purpose.  Now THAT's real freedom

Why I Spent $400 on a Webinar Software I  Didn't Use!

I had just started my online business and had a bad case of shiny object syndrome. I had it baad!

And trust me, this is pretty bad for you when you are just starting out in online business. It meant everything that everyone said I needed for my business I bought. That's the worst way to make business decisions, by reading sales pages. Because we all know that sales pages are meant to sell.

Don't make the same mistake that I did! 

I get it, I was there too. When starting out it's easy to second guess yourself at every turn. You wonder, maybe if I just got that, or the other. I'm here to tell you, STOP! There's light at the end of the tunnel, there's hope, and you CAN beat this. OR maybe you can just get the Essentials that you need.... read on

There Are Really Only FOUR Important Things You Need To Get  Your Business Online. 

Well Seven Actually, But We'll Cover Four Of Them Here.

And that new-fangled app that signs your checks is not one of them.

According to Entreprenuer.com, to start an online business, you need to focus on the following 7 things -> Find a need and fill it, Write copy that sells, Design and build an easy-to-use website, Use search engines to drive traffic to your site, Establish an expert reputation for yourself, Follow up with your customers and subscribers with e-mail and Increase your income through back-end sales and upselling.

It's telling that 4 out of these 7 things have to do with having an online presence to show, market, contact and sell to your prospect:

      1. Design and build an easy-to-use website.
      2. Use search engines to drive traffic to your site.
      3. Follow up with your customers and subscribers with e-mail.
      4. Increase your income through back-end sales and upselling.

Design and build an easy-to-use website.

When starting you, and especially when you are boot strapping, you want a website that will do what you need it to do, which is get you clients leads, have them easily see what your offer is and have them buy it. Questions that you need to ask yourself ifs which web host to use, what platform to use, eg Wordpress, and what theme to use. Another thing that those just starting out forget is that you need the ability to create promotions at the click of a button, lead pages, sales pages and opt-in pages that focus on getting you your ideal client, no matter what your level of technical know-how. 

Use search engines to drive traffic to your site.

If you build it they will come right? Well not quite. You will need to get yourself out there and in front of your potential clients. You need to leverage Facebook and Google Advertising to get the clicks back to your page​

Follow up with your customers and subscribers with e-mail.

So you got them to your site, you need them to sign-up so that you can get back to them. Their email inbox is the BEST place to engage with your clients, because you have their ear, so to speak, and you should give them the best content that you have to keep them attuned to you.

Increase your income through back-end sales and upselling.

You will need a place to sell, or an e-commerce platform. This can be headache, especially if you are Africa.

Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport

This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

​Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

Keep it simple. You can use the icon feature in Content Builder for the images.

Don't over-explain in these text sections below each individual image.

Let the images do the talking. If something needs more explaining, add a text block below.

Get Your Points Across by Using Lists

  • Create a nice list of points here.
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

This is Where the BIG REVEAL happens

Here it is: YOUR PRODUCT NAME

Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  1. Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  2. The power of the points list: use this list to emphasize the most important benefits of your product.
  3. Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed

Secure
Payment

A Few More Testimonials to Prove it Works for Real People

John Doe UI/UX Designer

“Keep displaying testimonials for social proof.”

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title or Role

“Pick the right kinds of testimonials to show here...”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer

Shane Melaugh
Creator of [Product Name]

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper

The Cons List

  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper porttitorbibendum at metus eu.
  • Aenean sagittis volutpat lorem ut dictum.
  • roin arcu nulla, varius sit amet ligula ut,

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed

Secure
Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.


P.S.:: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.

Yes, I want to start getting [benefit] now!


Pin It on Pinterest