Hope you’re having a great week! Yesterday I had a very enlightening Business Breakthrough session with a young entrepreneur who’s been in business for 5 years but has not been seeing the growth that they wanted to see. And the main thing they knew they should have been doing more of was marketing.
It reminded me of my family’s recent Easter trip away. We decided with ONLY 3 days to go that we needed a break from the grind (I don’t recommend this to anyone, last minute holidays are not as sexy as they sound). We bought the tickets and booked the place to stay just 48 hours to our departure! It was like a scene from the Fast and the Furious! Now, usually when booking a vacation place I’ll window shop like mad before I settle on one. We’re talking Booking.com, TripAdvisor, Expedia (which is my ABSOLUTE favorite for flights, but thats another story) and Airbnb. But the thing was, this time for some reason I made a bee-line to Airbnb and booked on there. Later on once we arrived at our holiday destination, I could not stop kicking myself. See, I went back on Booking.com and found many other places that would have been a great fit our family and at a much better price point. I had classic buyers remorse. But what puzzled me was just WHY I did not look at the other sites like I usually did.
You may know that we rent our our vacation home Upani in Diani on Airbnb. We actually get at least 50% of our bookings on Airbnb, so I am always on the site, in one form or another, responding to enquiries or just checking out the competition (you know you do it too). So naturally, when I needed to rent a place for our family’s holiday, it was natural to go back to Airbnb, they were “top of mind”, as online marketing experts like to call it.
Never mind that their deals may not have been the best ones price wise. They were top of mind. And there-in lies the power of marketing. You want to be top of mind for all your potential customers.
In fact the three things you can’t ignore if you want your business to flourish, whether it’s just getting off the ground, or you are deciding if you will take a new path, are your Mindset, your Message, and your Marketing.
And the greatest of these is marketing. The way in which you will share the other two with the world.
It’s how Trump made it to the White House despite not being the most popular candidate, he was undeniably top of mind. It’s how you will let your customers know about your products. And get this, it even trumps price when the rubber meets the road and your guests need your service like yesterday, pun very much intended!
The number one way of being top of mind with your current and new prospects is social media. Just in one month alone, I got 14.8K tweet impressions of my content on Twitter in Feb 2017.
I consistently see that the more I tweet, the more I’m seen, the more I remain top of mind. And thats money in the bank.
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